Mon, 13 Oct 2003
Valuation of Intellectual Property
JN - Recklinghausen. Regardless of dot-com bubbles and internet hypes, Intellectual Property often is one of the most valuable corporate assets. For instance, Business Week estimates the current monetary value of the Coca-Cola brand at US$70.45 billion, representing up to 70% of the total market capitalization of the company. For small and medium enterprises the valuation of IP assets is also important, as the World Intellectual Property Organization (WIPO) points out.
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JN - Recklinghausen. Regardless of dot-com bubbles and internet hypes, Intellectual Property often is one of the most valuable corporate assets. For instance, Business Week estimates the current monetary value of the Coca-Cola brand at US$70.45 billion, representing up to 70% of the total market capitalization of the company. For small and medium enterprises the valuation of IP assets is also important, as the World Intellectual Property Organization (WIPO) points out.
More . . .
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