Thu, Oct. 01, 2009

Satire in Ads Protected

CK - Washington.   Against the views of two lower courts, the federal supreme court in Karlsruhe decided that satire in commercials can conform with German fair competition law. Satire may belittle a competing product but the average consumer understands its purpose. As long as the comparison does not confuse the consumer into believing that a product is the subject of ridicule or derision, a mocking comparison remains legal. The court issued a press release on October 1, 2009. The matter involves two dailies, Bild and TAZ.


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