Wed, Dec. 15, 2010

Limits on Social Media Endorsements

CK - Washington.   Endorsements in blogs and social media for products and services are subject to truth-in-advertising controls both in the United States and Germany, Carsten Ulbricht concludes in a German-language overview published December 15, 2010. His summary Gekaufte Nutzermeinungen in Social Media outlines the Federal Trade Commission guidelines for the United States and the German statutory rules on fair competition. Both should be observed in transborder publications where products and services could become available to consumers outside of the domestic market.


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