Mon, May. 10, 2004

Transparency in Internet

CK - Washington.   A two-day conference, Suchmaschinen - Neue Herausforderungen für die Medienpolitik, Search Engines--New Challenge for Media Policy, sponsored by Bertelsmann Foundation in Berlin explores transparency in the internet. The focus of Bertelsmann efforts are search engines. The foundation developed a code of conduct for search engines and presented it in the fall of 2003. Four German-language search engines adopted the code.

The conference begins today. Search engines tend to mislead consumers, the foundation's researchers discovered. At least users in German-speaking countries understand search engines to function as neutral information sorting systems and remain unaware of biased algorithms, engine spamming and other factors designed or suitable to influencing search results. The code of conduct is supposed to enhance transparency and quality in the search field. Although speakers include participants from the United States, the Bertelsmann Foundation incentive appears limited to the German-speaking markets and similar legal systems.


      CURRENT :: 2003 :: 2004 :: 2005 :: 2006 :: 2007 :: 2008 :: 2009 :: 2010 :: 2011 :: 2012 :: 2013 :: 2014 :: 2015 :: 2016 :: 2017 :: 2018 :: 2019